Mark Joaquin Ruiz is a social business entrepreneur. He is co-founder and managing director of MicroVentures Inc. / Hapinoy, a microfinancing business development services company, as well as founding partner and board member ofRags2Riches, a social business enterprise helping a community to create fashion designer items from recycled rags. He is also founding partner of the WhyNot?Forum, an innovation website with the motto ‘Inspiring Filipino Ingenuity’. His latest endeavours in innovative business are as field chief marketing ‘innoventor’ of an industrial design firm, InoventDesign. Ruiz is also a part-time faculty member at the Ateneo de Manila University in the Philippines, where he teaches a class on business innovation management.