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Keyword: Tactic versus strategic
The opening ceremony of the SBS Center Communication for Sustainable Social Change was a great success. Scholars, students and senior administrators crowded the room. The highlight of the event was, of course, food for thought from Prof. Robert Cox about environmental communication. He pointed out that strategic communication is needed to mobilize both the grassroots and the elites to the realization that global warming is an emergency issue. Without structural change, such as legislations... Read more>>
