The rising production of soy for the global market has been one of the main drivers of deforestation in the Brazilian Amazon. This is not only affecting the biodiversity of the Amazon region, but is also engendering severe violent conflicts in the region over the use of land. The ‘soy game’ is consistently won by the few people with a clear interest in the agribusiness sector at the expense of indigenous communities and small-scale farmers living and operating on the land that has been taken up to cultivate the soy for the global market.