Research lacking, says EC, and mindsets need to shift

Knowledge brokering09 Jun 2010

European Commission says ‘research lacking’

Christian Hudson, DG Environment of the European Commission, said at the Conference that eco-efficiency or resource efficiency is the way to go. A Task Force on the issue has been set this week.

Road blocks on the way: lacking research, and an inertia in mindsets at schools of scientific thinking.

Integration with fiscal, transport and agricultural policies needed.

Lead market approach is the way to go for achieving innovation. Both supply and demand have to be stimulated at the same time. Demand side policies have been neglected so far.

Influencing consumer behaviour important. People’s preferences not fixed but influenced by marketing, input from research community needed.